Audience Research

Before i produced a trailer for a new soap, i chose to use a questionnaire, enabling me to see what it is people look for in a soap. I did this by seeing what soap was the most popular among the people i asked, the estimated age range of those most likely to watch and the influences on what TV programmes you watch. This gave me an insight into what the public want, allowing me to produce a new up and coming soap to appear on the BBC that is appropriate for my target audience.